· Make product cheaper than similar phones by cutting costs such as amount of materials used.
· More user friendly, easier to use, step by step tutorial.
· More applications etc.
· More memory storage.
· Advertise online, on TV, celebrity influence/endorsement.
· Free software updates.
· Better contract deals than other similar phones.
· Free insurance.
· Add features to make it more suitable for an undifferentiated market
· Make it more stylish by providing a range of covers & accessories to suit an undifferentiated market.
· Selling online.
· Get customer feedback so they can improve the product.
· Lower the price so it is more affordable, and therefore more people could buy it.Introduce better contract deals than others with the phone.
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