Advantages of Market Segmentation

Less money lost advertising to everybody rather that just to one specific segment.

You can charge more for your product or service, because it is exactly what this specific segment requires.

It may be the only product of this type on the market therefore there is no competition.

The customers are all satisfied, because the get the product they want.

They can make a more specific product for their target market and therefore can make it more expensive to buy.

Ensuring product is sold in appropriate places, appropriate promotions are offered.